Essential Education & Networking for Real Estate Professionals
Keller Williams brings inspiration, insights, and innovation to FR26 in Atlanta, Georgia. This February, you're invited to learn and network with other growth-minded real estate professionals.
Georgia World Congress Center
February 21 - 24, 2026
What is Family Reunion?
Real estate professionals never stop learning, and Family Reunion is Keller Williams' most powerful learning and networking conference of the year. The four-day event provides you with motivation and a foundation for strategic growth. Come ready for four days of inspiring keynote speeches, topical presentations, and timeless education that will empower you to get clear on your purpose and surpass your goals.
New for FR26: Specialized Breakout Tracks
We've reimagined breakouts for maximum impact. In addition to more than a hundred individual breakouts sessions, specialized tracks open up the fast lane to mastery across eight powerhouse subjects. Each track is packed with game-changing speakers, rapid-fire RED Talks, and dynamic panel discussions designed to spark ideas and fuel action. Check the agenda for the latest updates and details on breakout tracks and 100+ breakouts sessions as they're announced!
AI
Experts in AI simplify the latest platforms and workflows you can use today to put the power of automation to work, so you can stay focused on what you do best.
Marketing & Branding
Discover the core principles for building a magnetic personal brand that elevate your perceived value and build trust, and learn high-impact marketing strategies that protect your profit.
Buyers
Get the information and inspiration you need to fill your funnel with motivated clients, turn more conversations into contracts, and engineer predictable closings every time.
Sellers
Secure more “For Sale” signs, starting now. Navigate pricing conversations with total confidence, and discover the critical systems checks to manage a seller’s transaction from contract to close.
Operations and Administration
Discover how to streamline the structures, systems, and support you need to manage daily tasks, build a transaction machine, and deliver exceptional client experiences.
Commercial
Use commercial to add a new revenue stream to your business. Learn the core language and models of commercial real estate and how to navigate the complex world of commercial deals.
Luxury
Luxury transcends price; it's all in the experience. Find out how to build a luxury business by anticipating your clients' needs and delivering a beautiful, curated experience. Session details coming soon!
Wealth
More than just building a bigger business, wealth means freedom, giving back, and taking care of your VIPs. The leaders of KW Wealth share how to put a plan in play to build massive wealth. Session details coming soon!
Dive Into Learning Opportunities at FR26
SocialMediaCon
Dive deep into social media mastery. Gary Keller, Ryan Leak, and guests cover critical strategies and playbooks top creators and industry leaders live by. Prepare to grow your personal brand, build influence, and show up authentically online.
Purposeful Keynotes
You don't have to travel to a mountaintop for timeless wisdom — just join us at FR in Atlanta. This year's keynote will have you seeing your life and work with fresh eyes.
Breakout Sessions
Breakouts are a major part of the Family Reunion experience, and your ticket is an all-access pass to explore your interests. Take your pick of panel discussions and presentations that go deep and deliver on topics across the real estate spectrum. Full breakout session list coming soon!
Vision Speech
Gary Keller's annual Vision Speech offers a detailed look into today's real estate market. A must-see for all associates, come ready for aha's that will help your business and career thrive in the coming year.
Networking
FR brings together thousands of attendees from across the U.S. and around the world, providing a rich forum for establishing enduring relationships and cultivating referrals.
Exhibit Hall
A dynamic exhibit hall showcases industry-leading vendors and best-in-class products and services, alongside KWU training events, hands-on tech demonstrations, and engaging activations.
Red Bash
Our annual family party showcases in-house talent from across Keller Williams. It's time to turn up the music and move!
Inspirational Morning
KW culture shines at Inspirational Morning! Join in a moving celebration of caring, sharing, and giving and take time to connect to the higher purpose of your business.
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Must-Read FR Articles
Breakouts Reimagined: New Specialized Breakout Tracks Coming to Family Reunion 2026
Powered Up at Keller Williams Family Reunion 2025
Secure Your Spot
General Admission Pass
Your General Admission ticket is your pass to all things Family Reunion, including main stage sessions, receptions, and the exhibit hall.
$1,199
Register Now$899 - Early Bird
SOLD OUT
$999 - Tier 1
SOLD OUT
$1,099 - Tier 2
SOLD OUT
$1,199 - Tier 3
ON SALE - Register Now$499 - Single Day Pass
ON SALE - Register NowDigital Experience
What's the next best thing to attending FR26 in person? It's the FR26 Digital Experience. Join us for a full day of social media education and training from SocialMediaCon, Gary Keller's Vision Speech, Inspirational Morning, a Keynote Session by Jay Shetty, and educational sessions with industry experts livestreaming from the KWU stage. It all takes place in real time, Feb. 22-24.
$179
Register Now$99 - Early Bird
SOLD OUT
$129 - Tier 1
SOLD OUT
$149 - Tier 2
SOLD OUT
$179 - Tier 3
ON SALE - Register Now
