Essential Education & Networking for Real Estate Professionals
Keller Williams brings inspiration, insights, and innovation to FR26 in Atlanta, Georgia. This February, you're invited to learn and network with other growth-minded real estate professionals.
Georgia World Congress Center
February 21 - 24, 2026
Keynote Speaker Gary Vaynerchuk
Serial entrepreneur, NYT bestselling author, chairman of VaynerX, CEO of VaynerMedia, and creator of VeeFriends, Gary Vaynerchuk brings unfiltered energy and razor-sharp insight into culture, business, and the attention economy. See “GaryVee” at SocialMediaCon as he cuts through the noise, shares bold truths about the future of social media and brand relevance, and delivers the roadmap to own what’s next.
SocialMediaCon at FR26
Keller Williams is turning the spotlight on social media mastery. Led by Gary Keller and Ryan Leak, SocialMediaCon delivers the strategies, mindset shifts, and insider playbooks top creators and industry leaders live by. Walk away inspired, empowered, and ready to grow your personal brand, build influence, and show up boldly and authentically on the platforms that matter. Included in your FR26 ticket—no extra cost, just next-level impact.
Keynote Speaker Jay Shetty
Global bestselling author, award-winning podcast host of On Purpose, Chief Purpose Officer of Calm, purpose-driven entrepreneur, and former monk Jay Shetty takes the spotlight at FR26. Jay delivers timeless wisdom and actionable insights based in years of spiritual study and hundreds of conversations with the world's most influential thinkers and personalities. Find out what more than 60 million followers already know: This is one keynote you just can't miss.
What is Family Reunion?
Real estate professionals never stop learning, and Family Reunion is Keller Williams' most powerful learning and networking conference of the year. The four-day event provides you with motivation and a foundation for strategic growth. Come ready for four days of inspiring keynote speeches, topical presentations, and timeless education that will empower you to get clear on your purpose and surpass your goals.
New for FR26: Specialized Breakout Tracks
We've reimagined breakouts for maximum impact. In addition to a full agenda of individual breakout sessions, specialized tracks open up the fast lane to mastery across eight powerhouse subjects. Each track is packed with game-changing speakers, rapid-fire RED Talks, and dynamic panel discussions designed to spark ideas and fuel action.
AI
Experts in AI simplify the latest platforms and workflows you can use today to put the power of automation to work, so you can stay focused on what you do best.
Marketing & Branding
Discover the core principles for building a magnetic personal brand that elevate your perceived value and build trust, and learn high-impact marketing strategies that protect your profit.
Buyers
Get the information and inspiration you need to fill your funnel with motivated clients, turn more conversations into contracts, and engineer predictable closings every time.
Sellers
Secure more “For Sale” signs, starting now. Navigate pricing conversations with total confidence, and discover the critical systems checks to manage a seller’s transaction from contract to close.
Operations and Administration
Discover how to streamline the structures, systems, and support you need to manage daily tasks, build a transaction machine, and deliver exceptional client experiences.
Commercial
Use commercial to add a new revenue stream to your business. Learn the core language and models of commercial real estate and how to navigate the complex world of commercial deals.
Luxury
Luxury transcends price; it's all in the experience. Find out how to build a luxury business by anticipating your clients' needs and delivering a beautiful, curated experience. Session details coming soon!
Wealth
More than just building a bigger business, wealth means freedom, giving back, and taking care of your VIPs. The leaders of KW Wealth share how to put a plan in play to build massive wealth. Session details coming soon!
Dive Into Learning Opportunities at FR26
SocialMediaCon
Dive deep into social media mastery. Gary Keller, Ryan Leak, and guests cover critical strategies and playbooks top creators and industry leaders live by. Prepare to grow your personal brand, build influence, and show up authentically online.
Purposeful Keynotes
You don't have to travel to a mountaintop for timeless wisdom — just join us at FR in Atlanta. This year's keynote will have you seeing your life and work with fresh eyes.
Breakout Sessions
Breakouts are a major part of the Family Reunion experience, and your ticket is an all-access pass to explore your interests. Take your pick of panel discussions and presentations that go deep and deliver on topics across the real estate spectrum.
Vision Speech
Gary Keller's annual Vision Speech offers a detailed look into today's real estate market. A must-see for all associates, come ready for aha's that will help your business and career thrive in the coming year.
State of the Company
From revenue to technology and growth to service, this mainstage session is an inspiring reminder of KW's mission and the endless possibilities that come with a culture of education, training, and coaching.
Networking
FR brings together thousands of attendees from across the U.S. and around the world, providing a rich forum for establishing enduring relationships and cultivating referrals.
Exhibit Hall
A dynamic exhibit hall showcases industry-leading vendors and best-in-class products and services, alongside KWU training events, hands-on tech demonstrations, and engaging activations.
Red Bash
Our annual family party showcases in-house talent from across Keller Williams. It's time to turn up the music and move!
Inspirational Morning
KW culture shines at Inspirational Morning! Join in a moving celebration of caring, sharing, and giving and take time to connect to the higher purpose of your business.
Why Attend Family Reunion?
Family Reunion covers topics across the real estate spectrum. Wherever you are on your real estate journey and whatever your areas of interest, you'll find it at FR. Learn winning strategies to build a business worth owning and a life worth living.
Gain Timeless Insights from Real Estate Stand-Outs
Family Reunion brings you face-to-face with industry pioneers, top experts, and influential thought leaders. Through powerful keynotes and hands-on breakout sessions, you'll uncover strategies, insights, and stories that fuel success, from current market trends to proven sales tactics. It's knowledge you can use today and build on for years to come.
Connect with Purpose-Driven Professionals
At Family Reunion, you’ll find the space to build authentic relationships with agents and leaders who share your ambition and values. FR is your time to exchange ideas, gain fresh perspectives, and strengthen your network within a thriving global community.
Sharpen Your Edge and Discover What’s Next
Step into the Family Reunion Exhibit Hall, where innovation meets opportunity. Dive into the latest KW tech, explore game-changing tools, and connect with vetted vendors ready to help you stand out and scale up.
Experience the Heart of KW Culture
No matter where you are in your real estate journey, you belong here. At Family Reunion, you'll join a global community of agents united by shared values, big goals, and a commitment to growth. FR is more than a conference, it’s where KW culture comes to life.
See What You Missed at FR25
Gary Keller’s 2025 Vision Speech
Find out what’s in store in the year ahead in Gary’s annual industry-defining speech.
The 10 BOLD® Truths
Follow along as Gary Keller unpacks the 10 BOLD Truths that can change your life and business.
Inspirational Morning With Mo Anderson
Catch the spirit of caring, sharing, and giving with this moving celebration led by a KW legend.
Secure Your Spot
General Admission Pass
Your General Admission ticket is your pass to all things Family Reunion, including main stage sessions, receptions, and the exhibit hall.
$999
Register NowDigital Experience
This pass allows for you to watch select sessions that are being live streamed online from anywhere in the world. This does not include any onsite access.
$129
Register NowWhat The Family is Saying
“The energy at Family Reunion is unmatched. It’s the perfect place to refocus, set new goals, and gain new strategies that will carry you through the next year.”
Ben Tilbury
Agent, Keller Williams Realty – Central Coast
“We realized walking back from that breakout session that if we put our talents together… we [would] become an unfair advantage in the marketplace. That day at Family Reunion pretty much changed my life because it gave me some tools that I never thought of before. And because of that, we were able to put the EZ Sales Team together.”
Mike Zinicola
Realtor/Team Leader for the EZ Sales Team at Keller Williams Realty
“I’ve been to Family Reunion 23 times, and it just gets better every year. The energy, the speakers, the connections—it’s unmatched … Family Reunion is where I find the inspiration and tools to keep improving. I wouldn’t miss it for the world.”
Terese Brittingham
Operating Principal, Keller Williams Realty Group and Team Lead at the Terese Brittingham & Thomas McCouch Team
“The networking here is unbelievable. Whether you’re just starting out or you’re a top producer, you’ll find people who are just as driven as you and willing to share their knowledge.”
George Kelly
Regional Tech Trainer, Greater PA Region
“It’s my first Family Reunion. I came out here to make my PC [Productivity Coach] program stronger, learn how to build our team even better, and keep our productivity going up.”
Nathaniel Rottmayer
Productivity Coach & Market Center Tech Trainer, Collegeville, Keller Williams Greater PA Region
“You don’t just meet other agents at Family Reunion, you meet true partners. It’s all about building long-lasting relationships that fuel each other’s success.”
Mary Cheatham King
Owner & Lead Broker of Mary Cheatham King Real Estate, Operating Principal, Crystal Coast, N.C.