Imagine if Tony Robbins and Gary Vaynerchuk had a baby… with J-Lo – that’s Giselle Ugarte!

Giselle Ugarte is a top performance coach, international speaker, and strategic advisor known for inspiring and transforming forward-facing leaders and teams, online and especially off.

For nearly two decades, Giselle has been studying how influence, attention, and trust are built in real time. She began her career in television, production, and LIVE media, and was an early creator on YouTube, long before “personal brand” or “creator economy” were part of the conversation. That front-row seat – from traditional media to the rise of digital platforms – shaped her ability to spot patterns early, adapt fast, and teach leaders how to stay relevant as the world changes.

As the CEO of an executive performance and brand advisory firm based in Austin, Texas, Giselle and her team have trained more than 40,000 visionary leaders to build a strong brand and an even stronger presence by doing what most coaches can’t – pushing you out of your head and into action before you feel ready. She’s contagiously authentic, known for blending attention-grabbing stories, in-the-room challenges, and action-forward frameworks that meet you where you’re at.

The result: unshakable confidence you can feel, earned trust you can see, and sustainable momentum that will change your business and your life.

With a collective following of more than 500,000 people and more than a billion video views, her online coaching programs and communities serve thousands of professionals each month – including a Grammy-winning artist, a Super Bowl champion, and a deal-maker entrepreneur on Shark Tank. She’s also been featured in AdWeek, Forbes, Good Morning America, and The Hollywood Reporter – and TikTok named her one of the Top 100 Women to Watch her first year on the platform.

She’s a proud USC Trojan, a lifelong Special Olympics coach and now President of the Young Professionals Board in Texas, and the most loving mom to her eight-year-old long-haired puff of a chihuahua Penelope Cruz aka Miss P.