Brandon Obregon is a Senior Marketing Data Analyst at Keller Williams, where he specializes in SEO, analytics, and search strategy for one of the largest real estate organizations in the world. With 10 years of experience in marketing and data—and more than five focused on SEO—he is known internally as the go-to resource for turning search data into actionable growth strategies.

In 2025, Brandon led technical and SEO improvements to locations.kw.com that increased users by 85% year-to-date while helping drive measurable business impact. Agents sourced through the platform have contributed more than $6M in company value, $28.5M in GCI, and $1.15B in total sales volume since launch.

Brandon’s work sits at the intersection of SEO, analytics, and the rapidly evolving AI-driven search landscape. He focuses on practical, tactical strategies that help team leaders and agents show up where attention is shifting—from traditional search to generative and AI-powered discovery. Known for his analytical mindset and efficiency-first approach, Brandon helps translate complex search trends into clear actions that drive real results.

Based in Texas, he enjoys life with his wife, two dogs, and is preparing to welcome his first son in April 2026.